August 24, 2016, May 2012:

The realization candidates for office now have to make their own meme-generating apps, that on some infinitesimal level among a hopefully small minority of voters the election will be decided by Which Side Has The Better Memes, is horrifying

New York Times Magazine, August 2016:

“It’s like a meme war,” Rivero says, “and politics is being won and lost on social media.”