September 4, 2018

WIRED: Google Wants to Kill the URL

“People have a really hard time understanding URLs,” says Adrienne Porter Felt, Chrome’s engineering manager. “They’re hard to read, it’s hard to know which part of them is supposed to be trusted, and in general I don’t think URLs are working as a good way to convey site identity. So we want to move toward a place where web identity is understandable by everyone—they know who they’re talking to when they’re using a website and they can reason about whether they can trust them. But this will mean big changes in how and when Chrome displays URLs. We want to challenge how URLs should be displayed and question it as we’re figuring out the right way to convey identity.”

Google made every site get a security certificate and nags at you if your design isn’t mobile-friendly which is a bit cumbersome for simple-minded hobbyists like me who just want to put words on a screen. They can take my URLs from my cold dead hands