One of GOPAC’s most effective tools was an audio instruction series, teaching conservatives to communicate their program in the pithy style mastered by Gingrich himself. The mail-order audiotapes included specific phrases, recorded by Gingrich, that listeners were to memorize, and repeat at every opportunity until they had internalized the message: “You favor a political revolution. You want to replace the welfare state with an opportunity society. You favor workfare over welfare. You want to lock prisoners up and you’re actually prepared to give up some political pork barrel to build as many prisons as you need.”
The main targets of this program were young politicians in the hinterland. John Boehner spent hours listening to the GOPAC tapes as he drove between Columbus and his district.